SBS International
SINCE 1992
A subsidiary of SBS Media Group, connecting audiences across the U.S. with premium Korean content.
Building a Better Society Through Wholesome Broadcasting
Established in March 1992 as the U.S. regional corporate branch of the SBS Media Group, SBS International delivers premium SBS content to 13 million households across the United States via five TV channels.
Starting with a groundbreaking partnership in 2008 with Telemundo—the largest Spanish-language media group in the Americas—SBS International has led the global K-Drama wave. Today, we export popular SBS dramas and formats to 18 major broadcasters and online platforms across 14 countries in North and Latin America.
Adapting swiftly to the rapidly changing media landscape, we continuously expand customized services for viewers and brand partners, driving sustainable growth and future innovation.
30+ Years On Air
1992
Founded as SBS USA in New York
Distributed SBS original content globally to Korean diaspora communities via video-based business models
2003
Established Key U.S. Hub in Los Angeles
Relocated offices to LA and officially changed the company name to SBS Internationa
2004
Launched SBS Channel on DIRECTV
First company to launch a premium Korean-language channel on DIRECTV
2006
Launched SBS PLUS on DIRECTV
Rolled out SBS PLUS, a specialized channel dedicated to K-dramas and sports
2009
Launched SBS-LA18 Channel
Partnered with KSCI (LA18) terrestrial TV to launch the SBS-LA18 channel
2010
Launched SBS Channel on Verizon FiOS
Expanded availability onto Verizon FiOS TV, a major U.S. telecommunications networ
2011
Launched SBS Channel on Spectrum
Brought SBS to Spectrum, the largest cable platform in the Western U.S.
2015
Arirang TV U.S. Channel Agency
Selected as the operational agency for Arirang TV's U.S. channel operations.
2016
Upgraded DIRECTV SBS Channel to HD
Transitioned the DIRECTV SBS channel to an HD system and completed a full channel rebranding
2017
First U.S. K-Drama Remake
Co-produced an American broadcast remake based on the SBS series God's Gift: 14 Days, aired nationally on ABC
2019
Launched SBS Corporate Match Play
Hosted and broadcasted the inaugural in-house golf tournament organized by SBS International
2021
Launched SBS Ladies Championship
Hosted and broadcasted the largest women's amateur golf tournament in the U.S.
2023
Launched SBS LifeS Channel on DIRECTV
Introduced LifeS, a lifestyle channel tailored specifically for senior audiences
AND NOW
Looking Ahead
Building on decades of leadership, SBS International continues to expand the global reach of Korean content through innovation, strategic partnerships, and excellence.