Korea’s cafe scene may be booming, but behind the cozy interiors and endless coffee options, countless owners struggle to stand out in an overcrowded market. In this business makeover series, a team of industry experts steps in to help struggling cafe owners rethink everything from their concept and menu to their operations and customer experience. With creativity, strategy, and plenty of hard work, each struggling cafe undergoes a remarkable transformation. As forgotten spaces become fresh, inviting destinations and customers begin lining up at the door, the owners discover what it takes to turn a struggling cafe into a thriving local hotspot.